CM Collective

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ROAS Marketing Agency

"1st Month Made A Huge Difference"

Background

Before working with Totally Brand It, Cynthia, the CEO of CM Collective was looking around for options to help expand her agency. Most of her current clients came from word of mouth and referrals. 

So to assist with her scaling, she partnered up with us to speed things up! 

Result

CM Collective is one of Totally Brand It's first clients for the new "work at your own pace" program - Project Earth. 

To keep things simple and manage growth, our collective goal was to build up on new clients, operations, and client acquisition. 

In the middle of month one, Cynthia closed her first client and in talks with her second.

Process

  • Solidify their niche. 
  • ​When Totally Brand It first got to know Cynthia it was clear that CM Collective had a large variety of clients making it difficult to niche. But after some conversation, it was clear that she's very passionate about making a difference in her community. And that's how the "Local LA Businesses" niche was picked. 
  • Built a Prospecting Engine
  • ​​Totally Brand It helped Cynthia set up and build an in-house sustainable Email Prospecting Engine, that resonates with her niche and consistently and brings in new booked calls every week. 
  • ​The language designed for LA Business Owners to understand, and strategically used across all social media to create credibility and trust. Which is VITAL to lead generation, and a step most agencies miss. 
  • Follow ups and replies copywriting mastery. 
  • Success hinges on follow-up efforts. Sending follow-ups becomes essential. Establishing a system makes this task easier. For CM Collective, such a system was developed, and the follow-up messages were co-written. 
  • Quality of leads
  • ​Using language that resonates with higher value leads, started attracting and closing better clients that were easier to work with and increased profit margins.
  • Cost Efficiency
  • ​With Totally Brand It's vendor discounts and research, CM Collective was able to save approximately $400/month on her lead generation systems.

$3000/Month Paying Client In 1 Week

Background

Before ROAS Marketing Agency started working with Totally Brand It, they did not have a built and customized CRM, or even a CRM in general! On top of that, they were spending a lot of time talking to and closing lower quality leads, which meant that they were charging less in monthly retainers. 

When Totally Brand It came knocking on their door, ROAS Marketing Agency was looking for solutions to two problems: How to talk to only qualified leads, and how to make sure their leads don’t get lost and are nurtured until they CLOSE. 

Result

ROAS Marketing Agency now has a Client Acquisition Machine built by Totally Brand It that runs 24/7! In their first week of working with Totally Brand It, they had 10 filtered leads that we personally called up and qualified before sending them over to ROAS Marketing Agency. One of those high-quality, qualified Leads closed with ROAS Marketing Agency CLOSED. All in the first week! 

Because Totally Brand It called all 10 of the filtered leads, that saved ROAS Marketing Agency at least 5 hours of Demonstration calls with 9 of the unqualified leads. 

Today, ROAS Marketing Agency is receiving 25 filtered leads a week, that we call to qualify. 

But the real biggest asset was the Client Acquisition Machine created by Totally Brand It, that made sure no qualified and HOT LEADS slip through the crack ever again! 

Process

  • Created messaging with the pain points of ROAS Marketing Agency’s target market in mind. 
  • ​​Started sending 500-600 messages a day for Lead Generation.
  • ​​​​Implemented the “7 Hours of Content Rule”. High-Quality Leads need 7 hours of content to close. 
  • ​​​​Built out and programmed their CRM to catch Leads and CLOSE them while they’re HOT.
  • Softwares used: Close.io, Slack, Zapier, Calendly.
  • ​Created systems around the Nurturing Emails that we wrote for them to stay on the Lead’s Radar. 
  • ​​Created Automated Reminders and informative emails that send out when a Lead books a Discovery Call or a Demonstration call with ROAS Marketing Agency themselves (Not Calendly Reminders). 
  • Called the Leads for Discovery calls with Totally Brand It!
  • Our Success Representative called up the leads, qualified them, booked them in for a Demonstration Call, and got them excited to speak to ROAS Marketing Agency.
  • ​​Called Leads that promised they would close after a Demonstration call to check in. 
  • ​Send out SMS messages to ask Leads if they have checked their emails yet.
  • Created Sales Assets to increase reply and booking rates.
  • Sales Letter
  • ​Sales Funnel
  • ​Wrote and published Case Studies. 
Copyright 2023 - Totally Brand It - All Rights Reserved
Earnings Disclaimer Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results. You should assume that products, programs or personal recommendations made by Brandie and team, may result in compensation paid to me by those we recommend. We recommend resources that we use ourselves, unless it specifically states that we do not use that resource. We do recommend many products and services to my clients which we do not use ourselves. If you would rather that we not be compensated for these recommendations, search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Copyright 2023 - Totally Brand It - All Rights Reserved
Earnings Disclaimer Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results. You should assume that products, programs or personal recommendations made by Brandie and team, may result in compensation paid to me by those we recommend. We recommend resources that we use ourselves, unless it specifically states that we do not use that resource. We do recommend many products and services to my clients which we do not use ourselves. If you would rather that we not be compensated for these recommendations, search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.