Innovation Park

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ROAS Marketing Agency

Never Had This Many Appointments

Background

Innovation Park is a reputable PR and Marketing agency that has a client portfolio that includes Pfizer, Homegrown Cannabis, and L’Oreal. As a referral based agency, they tried prospecting for cold leads and it didn’t work. The Founder, Julia, then started searching for a solution by booking calls with DFY lead generations, they were unconvincing. During the Fractional COO Free Trial with Innovation Park, we were able to unlock the key to attracting qualified leads, and they even got their very first positive reply.

Result

Now Innovation Park is booking COLD LEADS, they have never had a lead generation system that actually worked for their services. Collectively, we decided to segment their messaging to the Cannabis niche. Julia mentions that she has never had such friendly interactions with cold leads before in her life! Innovation Park will never have to worry about generating leads ever again. 

Process

  • Prospecting Engine
  • ​Set up email accounts properly to ensure deliverability. 
  • ​Wrote messaging together for the cannabis industry
  • ​Validated and stabilized an offer that was intriguing and booked calls for Innovation Park.
  • ​Make sure it was trackable, duplicatable and scalable.
  • Discounted vendor subscriptions.
  • Digital Assets
  • ​Creating free digital assets together to attract leads to book a call with Innovation Park. This helped prove their skills and educate their leads before they even book a call. 
  • Client Acquisition Machine.
  • ​Set up Close CRM for them.
  • ​Wrote Client Acquisition Machine templates for them. 
  • ​Set the reminder automations up to increase Innovation Park’s close rate.
  • Further optimizations. 
  • ​There is no such thing as “good”, we keep optimizing. As the prospecting engine continued to flourish, problems arose and Totally Brand It was there to help support their prospecting and sales team. Making sure that progress continued. 
  • Quality of leads. 
  • ​Innovation Park didn’t have the time to scrap leads, but didn’t want to risk overspending on lead lists or receiving unqualified leads. 
  • ​We scrapped the leads for them in a cost-effective way. This played a major role in Innovation Park booking calls for the very first time. 

$3000/Month Paying Client In 1 Week

Background

Before ROAS Marketing Agency started working with Totally Brand It, they did not have a built and customized CRM, or even a CRM in general! On top of that, they were spending a lot of time talking to and closing lower quality leads, which meant that they were charging less in monthly retainers. 

When Totally Brand It came knocking on their door, ROAS Marketing Agency was looking for solutions to two problems: How to talk to only qualified leads, and how to make sure their leads don’t get lost and are nurtured until they CLOSE. 

Result

ROAS Marketing Agency now has a Client Acquisition Machine built by Totally Brand It that runs 24/7! In their first week of working with Totally Brand It, they had 10 filtered leads that we personally called up and qualified before sending them over to ROAS Marketing Agency. One of those high-quality, qualified Leads closed with ROAS Marketing Agency CLOSED. All in the first week! 

Because Totally Brand It called all 10 of the filtered leads, that saved ROAS Marketing Agency at least 5 hours of Demonstration calls with 9 of the unqualified leads. 

Today, ROAS Marketing Agency is receiving 25 filtered leads a week, that we call to qualify. 

But the real biggest asset was the Client Acquisition Machine created by Totally Brand It, that made sure no qualified and HOT LEADS slip through the crack ever again! 

Process

  • Created messaging with the pain points of ROAS Marketing Agency’s target market in mind. 
  • ​​Started sending 500-600 messages a day for Lead Generation.
  • ​​​​Implemented the “7 Hours of Content Rule”. High-Quality Leads need 7 hours of content to close. 
  • ​​​​Built out and programmed their CRM to catch Leads and CLOSE them while they’re HOT.
  • Softwares used: Close.io, Slack, Zapier, Calendly.
  • ​Created systems around the Nurturing Emails that we wrote for them to stay on the Lead’s Radar. 
  • ​​Created Automated Reminders and informative emails that send out when a Lead books a Discovery Call or a Demonstration call with ROAS Marketing Agency themselves (Not Calendly Reminders). 
  • Called the Leads for Discovery calls with Totally Brand It!
  • Our Success Representative called up the leads, qualified them, booked them in for a Demonstration Call, and got them excited to speak to ROAS Marketing Agency.
  • ​​Called Leads that promised they would close after a Demonstration call to check in. 
  • ​Send out SMS messages to ask Leads if they have checked their emails yet.
  • Created Sales Assets to increase reply and booking rates.
  • Sales Letter
  • ​Sales Funnel
  • ​Wrote and published Case Studies. 
Copyright 2023 - Totally Brand It - All Rights Reserved
Earnings Disclaimer Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results. You should assume that products, programs or personal recommendations made by Brandie and team, may result in compensation paid to me by those we recommend. We recommend resources that we use ourselves, unless it specifically states that we do not use that resource. We do recommend many products and services to my clients which we do not use ourselves. If you would rather that we not be compensated for these recommendations, search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Copyright 2023 - Totally Brand It - All Rights Reserved
Earnings Disclaimer Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results. You should assume that products, programs or personal recommendations made by Brandie and team, may result in compensation paid to me by those we recommend. We recommend resources that we use ourselves, unless it specifically states that we do not use that resource. We do recommend many products and services to my clients which we do not use ourselves. If you would rather that we not be compensated for these recommendations, search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.