Background
BlueFlower Media discovered Totally Brand It through Founder Brandie Grace Wong's YouTube channel while searching for a solution to their email health problem. Under the leadership of Noman, BlueFlower Media was already a successful digital marketing agency with over 30 staff members and a steady flow of leads. However, during their $7K in 7 Days Free Trial with Totally Brand It, we uncovered several issues—including unnecessary staff, inefficient operations, and suboptimal systems for lead generation, client acquisition, and fulfillment.
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Result
Totally Brand It's Fractional COO services transformed BlueFlower Media's operations by enhancing lead generation, client acquisition, retention, and fulfillment. As a result, sales close rates increased, client trust improved, and a new LinkedIn Prospecting Engine was introduced to complement SMS lead generation. To address operational gaps, the team at Totally Brand It crafted new copywriting, provided a vetted Prospector, and delivered specialized training through their Lead Generation department. Leadership capabilities were also strengthened as part of the solution. Additionally, Totally Brand It customized a strategy to help BlueFlower Media cut costs and maximize the use of their preferred tools. Noman, the Founder, was impressed with the rapid progress, stating, "We did so much in 2 months!
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Process
Higher Ticket Prospecting
- Vetted, tested, interviewed, and trained a new LinkedIn Prospector for BlueFlower Media.
- Our exceptional LinkedIn Prospector, with the proper training proved to be a great asset to BlueFlower Media, giving them the opportunity to add more services to their Agency.
- Not only did our systems, lead generation copy, and strategy book larger leads that close, but also opened up a new stream of revenue.
Audited and improved breaking points
- Totally Brand It discovered that many of their breaking points, for instance, getting their leads through their trial to close, just needed well placed emails, incentive, and copy.
- We also discovered some instances where their clients weren’t paying them on time, and built systems to follow up for better client retention.
Audited and improved BlueFlower Media’s team.
- BlueHut Media is a reputable, and large agency! They scaled very quickly.
- While working with Totally Brand It, we worked on ensuring that everyone on Noman’s team was performing and using their work hours wisely.
- This was especially important to cut down expenses, and open up new opportunities to increase revenue (and new revenue!)
Client Acquisition Machine
- Templates, before and after each part of the sales structure, working hand-in-hand with lead generation.
- Close.io CRM set up
- Automations with zapier for booked calls, sales, failed payments, etc.
- Content plans.
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