Innovation & Growth Strategy | Totally Brand It

Our 3 Pillars Of Focus

Innovation & Growth Strategy

We focus on making already unique businesses even more innovative because:

They’re easier to sell
They control their own pricing
They face less competition

We do this by reinventing proven business models, uncovering untapped markets, crafting distinct brand language, and identifying what only your business can offer.

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Internal Operations

Operations is at the heart of everything we do, and it’s the foundation the other two pillars depend on.
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We focus on making businesses scalable, resilient, and able to thrive under pressure, especially when critical systems need to be fixed and strengthened.

Some bottlenecks we’ve solved:

Businesses on the brink of bankruptcy (not ideal, but we’re scrappy)
Failed launches/projects
Scaling too fast while breaking internally
Freeing up key team members for growth
Burnt-out teams causing flat growth
Poor client retention

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Client Acquisition

When we say Client Acquisition, we actually mean two parts:

Lead Generation – the act of getting interested leads
Client Acquisition – the act of converting those leads into clients

When we say Client Acquisition, we actually mean two parts:

Our Unique Linkedin Prospecting Engine
Low-Cost Email Prospecting
Instagram/Meta Prospecting

Client Acquisition is equally important and necessary because the days of sending a few emails and getting a lead are long gone.

Training
Email Nurtures and Follow Up Templates
Sales Structure
Newsletter Systems
Content and Social Media Planning
Custom GPTs
CRM Setup

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List Of Our Strategy Services

Strategy Calls*
Strategy Videos*
Slack Support*
Optimization Calls (for your team)*
Software Discounts*
Lead Scraping
Content planning
Automations

Software build-out and implementation
Copywriting
Sales structure
Direct marketing (LinkedIn, cold emails)
Client acquisition (newsletters, email nurtures, and more)

Budgeting and resource allocation
Recruitment*
SOP creation
Team Audits and Planning
Custom GPTs

We’ve already closed 4 accounts this year with Jerome’s expert lead prospecting and have 2 other proposals out.

Rebecca Mosner

Founder of MAXIMIZE

Brandie and her team have been really, really good at helping me decipher everything in my head into actionable things that are actually moving the business along, which is really exciting.

Carl Cleanthes

Founder of Epic Made

Totally Brand It made that super easy for me, to understand how to build systems and set everything up, and then from there, building out a communication strategy, and working with me, trying to understand my business much better.