1st Month Made A Huge Difference

Background

Before partnering with Totally Brand It, Cynthia, the CEO of CM Collective, was exploring options to expand her agency. Most of her clients came through word of mouth and referrals, which limited her growth potential. To accelerate scaling, she decided to work with Totally Brand It for a faster and more effective solution.

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Result

CM Collective became one of the first clients to join Totally Brand It's new "work at your own pace" program—Project Earth. To support sustainable growth, the focus was on acquiring new clients, streamlining operations, and enhancing client acquisition. By the middle of the first month, Cynthia closed her first client and was already in talks with a second. Additionally, Totally Brand It built efficient operational systems around her sales process, ensuring a steady flow of leads and scalable growth.

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Process

Solidify their niche.
  • When Totally Brand It first got to know Cynthia it was clear that CM Collective had a large variety of clients making it difficult to niche. But after some conversation, it was clear that she's very passionate about making a difference in her community. And that's how the "Local LA Businesses" niche was picked.
Built a Prospecting Engine
  • ​​Totally Brand It helped Cynthia set up and build an in-house sustainable Email Prospecting Engine, that resonates with her niche consistently and brings in new booked calls every week. 
  • The language designed for LA Business Owners to understand, and strategically used across all social media to create credibility and trust. Which is VITAL to lead generation, and a step most agencies miss.
Follow ups and replies copywriting mastery.
  • Success hinges on follow-up efforts. Sending follow-ups becomes essential. Establishing a system makes this task easier. For CM Collective, such a system was developed, and the follow-up messages were co-written.
Quality of leads
  • Using language that resonates with higher value leads, started attracting and closing better clients that were easier to work with and increased profit margins.
Cost Efficiency
  • ​With Totally Brand It's vendor discounts and research, CM Collective was able to save approximately $400/month on her lead generation systems.
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