Background
Datylon is a powerful tool that simplifies the creation of beautifully designed reports and charts. In discussions with Julia, the CMO of Datylon, we discovered that some leads were struggling to navigate the software's free trial and newsletter, leading to low conversion rates. As a result, fewer leads were moving from the free trial to the paid subscription stage, where Datylon's true value became clear. That's when Totally Brand It stepped in with targeted operations and copywriting services to maximize the effectiveness of their existing free trial program and newsletter.
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Result
In less than a week, Datylon's Free Trial and Email Newsletter conversion rates nearly doubled, with significant improvements in open rates, click rates, and onboarding metrics. This success was the result of Totally Brand It's combined copywriting and operational expertise—building an effective and seamless system to guide each customer through their journey.
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Process
Copywriting For Newsletter & Free Trial Onboarding Process
- Rewrote 35 emails to make them shorter, more compelling, and action-oriented, while also educating leads on the product and offering support through calls for upsell opportunities.
- Simplified all emails to ensure they were meaningful and truly connected with the leads, rather than speaking at them. Emphasized that Datylon offers genuine, personable support.
Workflow Analyzation
- Reviewed Datylon's onboarding free trial customer journey.
- Offered consultation on converting more free trial leads into subscription users.
- Identified bottlenecks in the workflow and discovered why some leads weren't successfully completing the free trial.
- Pointed out all the emails, and systems that were NOT serving their business.
Email Health Consulting
- Created tailored copy that establishes a strong connection with leads, even if they do not book a call
- Produced copywriting for lead generation that initiates a conversation and converts leads into booked calls
- Developed persuasive sales copy
Copywriting For Newsletter & Free Trial Onboarding Process
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