Background
Before working with us, Alex Tester, founder of Digital Marketing By Alex, invested $15,000 in a done-for-you agency setup with training—only to receive a white-labeler and unused tools. Frustrated, he reached out to Totally Brand It on LinkedIn and decided to give it a shot. During the $7K in 7 Days Free Trial, we identified gaps in lead generation, an incomplete sales cycle, and opportunities to improve client retention.
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Result
Digital Marketing By Alex now books 20 qualified cold leads per week, powered by our Prospecting Engine and Client Acquisition Machine. Totally Brand It built the system in-house, crafting an irresistible offer, tested lead generation copy, and providing a vetted, trained Prospector (VA) for Alex to hire. Our Client Acquisition Machine, content strategy, and sales scripting improved close rates while reducing no-shows. We also structured a solid sales process to maximize conversions. Through our Fractional COO services, we implemented automations, trained leadership, managed disputes, enhanced client retention, built SOPs, and scaled operations. Totally Brand It is now Digital Marketing By Alex's Operations Team.
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Process
Prospecting Engine -
- Strategic planning, + audit of current systems to set up an effective Lead Generation Channel in-house with Alex.
Content Creation -
- Assistance in content planning, scripting, and strategic placement for his target market to see.
Strategic hiring and operations -
- Hiring and onboarding training for his Prospector (VA) Rose.
- Leadership Training
- Agency Policy & Values
- Margins and salary planning
- Full-time position planning
- Planning for future positions to ensure no mistakes are made, as mistakes can get expensive.
- Help in planning and filming SOPs
Client Acquisition Machine -
- Templates, before and after each part of the sales structure, working hand-in-hand with lead generation.
- Close.io CRM set up
- Automations with zapier for booked calls, sales, failed payments, etc.
- Content plans.
Customer Success/Retention -
- Systems in place to build rapport and trust with Clients.
- Systems for a smooth onboarding process.
- Training and planning for more staff, because Founders shouldn’t do anything repetitive.
Bonus: switching and adding niches -
- While working with us at Totally Brand It, Alex decided it was time to expand into more niches.
- Worked on Lead Generation, Client Acquisition, and fulfillment for new niches: Real Estate + Ecommerce
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