DigMar USA/Medical Billing Advisors

Made Double His Salary As A High-Level Operations Employee

Background

Eric Etka, a doctor turned marketing agency owner, has spent the past five years working in Amazon Operations. During the COVID-19 pandemic, he was inspired to help entrepreneurs and launched an agency focused on supporting medical billing companies and reducing stress for physicians. Before meeting Totally Brand It and Brandie Grace Wong, Eric tried building his agency in the physical therapy, chiropractic, and sports medicine niche but struggled to gain traction, wasting time and money.

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Result

Working with Totally Brand It enabled Eric to refine his messaging, develop standard operating procedures, and accurately forecast profit margins. Since then, he has doubled his salary as a high-level operations employee, and DigMar USA has achieved success in supporting medical billing companies. With two new team members on board, Eric can now step back and oversee the agency's growth, thanks to the repeatable and reliable operational framework built with Totally Brand It's guidance.

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Process

Staffing
  • Vetted, trained and interviewed a team from scratch.
  • Help with planning and creation of SOPs to perform lead generation and fulfillment action steps. 
CRM Buildout + Client Acquisition Machine
  • Built an CRM system for not only DigMar USA to use to keep track of their leads and find their sales breaking points.
  • ​But also a CRM system for their clients to receive the leads they deliver and utilize the templates provided for DigMar USA’s clients to nurture their own leads.
Copywriting Sales Copy
  • Blogs can be written by AI, but sales copy, especially ones that resonate with leads, can’t be.
  • ​Nurturing templates for DigMar USA’s Clients written to help improve close rates and fulfillment.
  • ​Lead generation copy, it needs to start a conversation and of course turn leads into booked calls!
  • ​With the most relatable niched down copy, to of course, build a great relationship with leads whether they book a call or not.
Sales Structure
  • ​DigMar USA’s biggest strong suit is building an amazing rapport with leads.
  • ​On the flip side, sometimes that means the sales process either goes on for too long, or way too much effort is put into individual leads instead of evenly focusing on all leads! 
  • ​A sales structure was put in place and encouraged, along with some sales assets to move the needle faster for leads while building trust and credibility. 
Automations
  • ​Automations for the team to be notified when new leads or returning leads book calls.
  • ​Automation to add leads to CRM and organize them appropriately.
  • ​Automations to notify the team when new leads need to be delivered to clients.
  • ​More automations internally for finances, and more internal admin. 
Constant audits and improvements

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