4 Calls Booked In 2 Days

Background

Epic Made, founded by Carl Cleanthes, has been in business for nearly 20 years. Despite years of effort, Carl struggled to find a reliable solution for generating leads, often relying on unpredictable networking and word-of-mouth referrals. Lead generation remained a challenge, feeling random and inconsistent, making it difficult to build a steady pipeline of clients.

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Result

After partnering with Totally Brand It, Epic Made transformed its lead generation with a streamlined prospecting engine. In just two months, the new system booked four leads within its first two days—proving the effectiveness of a structured operational approach. The Totally Brand It team helped Carl turn creative ideas into organized, actionable plans. Their expertise in operations enabled Epic Made to implement a scalable and consistent prospecting engine, client acquisition machine, ensuring steady growth. Now Totally Brand It and Epic Made are focused on growing team operations to expand capacity for new clients.

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Process

Operations
  • Growth planning
  • Project management systems
  • Communication systems 
  • Automations 
  • Creation of new SOPs for tech stack adoption

Client Acquisition
  • Built a consistent prospecting engine.
  • Provided training and operations for the team to run it in-house. 
  • Built a custom CRM to track and increase close rate.

Newsletter
  • Built automated newsletter system to stay top of mind for hot leads.

Copywriting
  • Wrote persuasive copy for an updated website design for client acquisition. 
  • Wrote outreach copy, canned replies, follow ups and client acquisition machine templates.
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