Higher Ticket Prospecting

• Utilized a current Virtual Assistant for Falter Media by training them to become a LinkedIn Prospector
• ​With proper training, the Virtual Assistant was able to add more value to the agency and generate a new stream of leads in just 6 days
• ​Utilized systems, lead generation copy, and strategy to book larger leads that close

Sales Strategy

• Built a 7-day free trial program modeled after Totally Brand It to keep leads engaged, informed, and interested
• ​Implemented a strategy to efficiently move leads through the process while building trust and credibility
• ​Leveraged Falter Media's expertise in building strong relationships with leads

Copywriting Sales Copy

• Created tailored copy that establishes a strong connection with leads, even if they do not book a call
• ​Produced copywriting for lead generation that initiates a conversation and converts leads into booked calls
• ​Developed persuasive sales copy that cannot be replicated by AI

Automations

• ​Implemented automations for the team to be notified when new leads or returning leads book calls
• ​Automated the process of adding leads to CRM and organizing them appropriately
• Created automations to notify the team when new leads need to be delivered to clients
• ​Added more automations internally for finances and internal admin

​Team Audit and Improvement

• Audited and improved Falter Media’s team
• ​Falter Media is a reputable and skilled TikTok agency that scaled quickly
• ​Recommended and helped set up missing digital tools and improved existing email outreach deliverability

Client Acquisition Machine

• Developed templates, before and after each part of the sales structure, working hand-in-hand with lead generation
• ​Set up Close.io CRM