Background
Innovation Park is a reputable PR and Marketing agency with a client portfolio that includes Pfizer, Homegrown Cannabis, and L’Oreal. As a referral-based agency, their attempt at prospecting for cold leads fell flat. Frustrated, the Founder, Julia, explored DFY lead generation services but found them unconvincing. However, during the Operations Free Trial with Totally Brand It, they discovered the key to attracting qualified leads—resulting in their very first positive reply.
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Result
Innovation Park is now successfully booking cold leads—something they had never achieved before. With the help of Totally Brand It, they implemented an efficient prospecting engine tailored to their services. Through a strategic decision to segment their messaging to the Cannabis niche, they saw an immediate improvement in lead quality. Julia shared that she has never experienced such positive and friendly interactions with cold leads before. Thanks to the operational systems put in place, Innovation Park no longer has to worry about generating leads.
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Process
Prospecting Engine
- Set up email accounts properly to ensure deliverability.
- Wrote messaging together for the cannabis industry
- Validated and stabilized an offer that was intriguing and booked calls for Innovation Park.
- Make sure it was trackable, duplicatable and scalable.
Discounted vendor subscriptions.
- Digital Assets
- Creating free digital assets together to attract leads to book a call with Innovation Park. This helped prove their skills and educate their leads before they even book a call.
Client Acquisition Machine.
- Set up Close CRM for them.
- Wrote Client Acquisition Machine templates for them.
- Set the reminder automations up to increase Innovation Park’s close rate.
- Further optimizations.
- There is no such thing as “good”, we keep optimizing. As the prospecting engine continued to flourish, problems arose and Totally Brand It was there to help support their prospecting and sales team. Making sure that progress continued.
Quality of leads.
- Innovation Park didn’t have the time to scrap leads, but didn’t want to risk overspending on lead lists or receiving unqualified leads.
- We scrapped the leads for them in a cost-effective way. This played a major role in Innovation Park booking calls for the very first time.
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