Background
Kim Rofick, the Founder of Maaya Media, has spent years helping purpose-driven e-commerce brands grow. Despite her experience, she struggled with lead generation, relying mostly on referrals. This limited her growth, preventing her from surpassing the $5K mark and often leading her to undercharge clients. Without a steady pipeline, Kim faced frequent highs and lows in her agency's revenue, making it difficult to scale consistently.
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Result
When Kim partnered with Totally Brand It, she was struggling with lead generation and managing her team effectively. Totally Brand It streamlined her operations by developing clear messaging and providing standard operating procedures to train her staff efficiently. Additionally, they vetted and trained a LinkedIn Prospector for Maaya Media, saving Kim valuable time and effort. As a result, Kim now receives consistent, qualified leads and has secured her largest client yet—bringing newfound excitement and confidence about the future of her business. She credits Totally Brand It for the significant operational improvements and is thrilled with the results.
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Process
Endless Lead Generation
- Totally Brand It vetted a LinkedIn prospector (who is also now the website builder, so that became a newly added service).
- The LinkedIn prospector, with strategic copy from Totally Brand It, generates endless leads using the in-house LinkedIn lead generation system.
- Totally Brand It also helped Kim build an in-house sustainable Email Lead Generation System, that consistently and constantly brings in new booked calls everyday.
- Maaya Media can now focus on scaling the agency, rather than where their leads are coming from.
Client Acquisition Machine
- Templates, before and after each part of the sales structure, working hand-in-hand with lead generation.
- Close.io CRM set up
- Automations with zapier for booked calls, sales, failed payments, etc.
- Content plans.
Growing Maaya Media's Team
- Along with the LinkedIn Prospector, we vetted candidates to help hire CRM managers, Assistants, and more.
- Before hiring, we planned all the positions, requirements, time, margins, etc. To make sure each hire was necessary and scale Maaya Media forward.
- Totally Brand It also provided a lot of training and assistance/planning or organizational systems and SOPs to support new staff and staff autonomy.
Audited and improved Maaya Media's fulfillment.
- Now with Totally Brand It's help, Maaya Media has new systems for sales and client acquisition. But what about fulfillment?
- Totally Brand It supported Maaya Media in adding new services to become a full-stack agency, how they were going to fulfill, and create systems to keep things consistent.
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