Merit Method is a regulatory compliance and marketing firm based in Vancouver, led by CEO May Khatib. The agency was focused on setting up its website, refining service offerings, and organizing resources but needed better operational systems to support growth. Most of their business came through word of mouth, and they hadn’t yet built a structured approach to promotion or lead generation. Looking to improve their operations and expand their reach, May was referred to Totally Brand It by a trusted contact in the marketing industry.
After partnering with Totally Brand It, Merit Method saw a significant improvement in lead generation and operational efficiency. Although initially skeptical, May was impressed by how easily the team explained and implemented systems to streamline their marketing efforts. Totally Brand It built out Merit Method’s email infrastructure, communication strategy, and operational workflows to support lead generation in the heavily regulated cannabis and psychedelics industries. By creating a structured prospecting engine and refining messaging, they transformed the agency's outreach. Within 10 days of launching the first campaign, leads started coming in consistently—averaging 7 to 10 per week. In the past month and a half, Merit Method closed about 3 contracts, showing the impact of a solid operational strategy.
