Solidify their niche. 

• ​When Totally Brand It first got to know Carole it was clear that Moonbus had a large variety of clients making it difficult to niche. But after some conversation, it was clear that she's very passionate about making a difference in her community. And that's how the "Local North Carolina Businesses" niche was picked.

Built a Prospecting Engine

• Totally Brand It helped Carole set up and build an in-house sustainable Email Prospecting Engine, that resonates with her niche and consistently and brings in new booked calls every week. 
• The language designed for North Carolina Business Owners to understand, and strategically used across all social media to create credibility and trust. Which is VITAL to lead generation, and a step most agencies miss.

Created a Client Acquisition Machine

• Set up well-written, value-packed and well-timed confirmation and reminder emails to help increase close rates and decrease no show rates. 
• ​Reviewed the sales script to ensure it matched the prospecting engine.

CRM and automations set up

• Follow ups and replies copywriting mastery. 
• Success hinges on follow-up efforts. Sending follow-ups becomes essential. Establishing a system makes this task easier. For Moonbus, such a system was developed, and the follow-up messages were co-written.

Quality of leads

• ​Using language that resonates with higher value leads, started attracting and closing better clients that were easier to work with and increased profit margins.

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