Background
Before connecting with Totally Brand It, Nischay, the founder of N.R.M Agency, struggled to book and close new clients. His approach relied entirely on online courses and videos he had purchased. After discovering Totally Brand It on YouTube and reaching out to its founder, Brandie, Nischay realized it was time to scale his agency with a more effective strategy.
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Result
After joining Totally Brand It's Project Earth Program (2 calls/month), Nischay closed 2 clients in just one month. The program provided him with clear guidance on copywriting and a streamlined framework for booking calls and closing clients. Nischay shared that the program eliminated the guesswork in acquiring clients and significantly sped up the process. Best of all, Totally Brand It built a comprehensive lead generation system using tools Nischay already had—optimizing operations and keeping costs low.
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Process
Prospecting Engine
- N.R.M Agency already had the tools for lead generation.
- We simply found a more cost-effective way to scrap clean and qualified leads.
- Rewrote all outreach copy with a new angle.
- Tested conclusively and consistently.
- Pre-wrote replies, follow ups - persuasive sales copy because that's where the money is.
Client Acquisition Machine
- Rewrote and repositioned the website to create a true buyer's journey, encouraging leads to take action and book a call.
- Follow ups post call - pre-written.
- Repositioned LinkedIn Account, as that's the first place a lead will look to research his agency.
Sales Structure
- Created a sales structure to make sales calls easier.
- Nischay was already talented in sales calls with referrals, but cold leads are a new game, and we had to make sure that every lead counts for him.
- Assistance, consultation, and copywriting for clients.
- Implemented new copywriting structures for Nischay to use for his own fulfillment.
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