High-Value Lead Generator

Background

Pace Creative is an award-winning performance marketing agency based in Vancouver, led by Founder Stefanie Curtis, who has contributed to the success of multiple Fortune 100 companies. When Totally Brand It first connected with Pace Creative on LinkedIn, the agency was relying solely on referrals and wanted to expand by building relationships with cold leads to convert them into new clients.

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Result

After partnering with Totally Brand It, Stefanie leveraged her 15+ years of marketing experience to launch a new venture: FCMO.io. Totally Brand It helped streamline operations by refining offers, branding, and marketing materials—building strong internal marketing foundations for both Pace Creative and FCMO.io. With an efficient prospecting engine in place, they now have a growing pipeline filled with IT, tech, and consulting businesses—ensuring a steady flow of qualified leads.

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Process

Prospecting Engine
  • ​Strategic planning, + audit of current systems to set up an effective Lead Generation Channel in-house with Stefanie.
  • Strategic hiring and operations
  • ​Hiring and onboarding training for her prospector.
​Leadership Training
  • Agency Policy & Values
​Margins and salary planning
  • ​Full-time position planning
  • ​Planning for future positions to ensure no mistakes are made, as mistakes can get expensive.
  • Help in planning and filming SOPs
Client Acquisition Machine
  • Templates, before and after each part of the sales structure, working hand-in-hand with lead generation.
  • Close.io CRM set up 
  • Content Plans
Digital Assets
  • Creating free digital assets together to attract leads to book a call with Pace Creative and FCMO.
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