Palms To Pines Creative

Lead Generation With Limited Effort

Background

Palms To Pines Creative is a video production agency known for creating content that many aspire to produce. When Totally Brand It connected with Blake, the Founder, his agency was struggling to scale operations while generating leads at the same time. To address this, Totally Brand It started by implementing straightforward lead generation systems to help scale both their capacity and operations efficiently.

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Result

As soon as Palms To Pines Creative joined Totally Brand It's program, the focus was on building a scalable lead generation system. We developed targeted email and LinkedIn strategies to reach the most ideal sports brands for their production services. Alongside this, we implemented quick updates to their website, refined copywriting, and added automations to streamline operations. This approach allowed Palms To Pines Creative to attract interest from their dream brands in a cost-effective way—ensuring that their work spoke for itself.

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Process

Website Operational Revamp
  • Palms To Pines Creative had a beautiful website, but it needed to be more functional. We designed a lead journey that encouraged visitors to watch the content and book a call.
  • ​Rewrote all the copy on the website to resonate with dream leads. 
Prospecting Engine
  • ​Built a cost-effective, automated prospecting engine. 
  • ​Working hand-in-hand with the new website revamp, able to showcase their work directly to their ideal leads. 
  • ​Created set templates for every type of reply, follow up, sequence. 
  • Consistent and conclusive testing.
  • ​Developed persuasive sales copy.
Hiring And Training New Staff
  • Hired a virtual assistant to help scrap leads (cost-effectively), respond, and follow up with leads.
​3 day training for VA from Totally Brand It.

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