Background
Ranko Media, formerly New Reach Marketing, was already handling its own cold lead generation, which brought in some booked calls and new clients. However, Nick, the Founder, felt that something was missing. This gap was quickly identified and addressed during their Free Trial with Totally Brand It.
Specializing in organic backlink services, Ranko Media's client list includes notable names like Writer, Twilio, and more.
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Result
After partnering with Totally Brand It to build a streamlined prospecting engine, Ranko Media now books up to 10 calls a week—seeing more positive replies than ever before. With their new Email and LinkedIn Prospecting systems, supported by efficient operational processes, they maintain up to 70 ongoing conversations with warmed-up leads at any given time.
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Process
Solidify their niche.
- Before that, they had bounced from niche to niche, but now they focused their cold lead generation to SaaS companies.
Fixed and revamped their cold lead generation system.
- Improved their Email Lead Generation to garner more positive replies from qualified leads, planned out systems to continuously follow up and book new leads every week.
- Added LinkedIn Prospecting as a new channel of cold outreach, effectively increasing their booked calls.
Created a client acquisition machine and sales agenda.
- Set up well-written, value-packed and well-timed confirmation and reminder emails to help increase close rates and decrease no show rates.
- Created a sales agenda to assist in sales closing rate.
Further optimizations
- There is no such thing as “good”, we keep optimizing. As the prospecting engine continued to flourish, problems arose and Totally Brand It was there to help support their prospecting and sales team. Making sure that progress continued.
Follow ups and replies copywriting mastery.
- The money’s in the follow ups. If you actually send the follow ups. Follow ups are easier to send if you lay out a system for them. And that’s what we did for Rank Media as well as write the follow ups together with them.
- Strategically wrote replies to resonate with their offer and their niche.
- Quality of leads
Assisted in teaching proper time saving and money saving techniques.
Digital Assets
- Creating free digital assets together to attract leads to book a call with Ranko Media
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