Background
Smith Creative Studio is a branding agency dedicated to helping tech startup founders build their brands. The Founder, Alice, has traditionally relied on referrals from previous clients to generate new business but struggled to build trust with potential clients who were unfamiliar with her agency. To scale her business and attract new clients, Alice needed a way to expand her reach and establish credibility with prospects who hadn’t yet experienced her work firsthand.
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Result
After partnering with Totally Brand It, Alice implemented efficient operational systems for prospecting and strategy, enabling her to streamline lead generation. With a simplified free trial focused on planning startup launches within 90 days, she was able to build trust quickly and convert prospects into clients for branding and communications services. As a result, Alice successfully closed new clients and achieved sustainable growth for Smith Creative Studio.
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Process
Staff Building
- Assistance with the development of standard operating procedures for lead generation and follow-up actions
- Recruitment, training, and interviewing of a new team
Copywriting
- Tailored copy that establishes a strong connection with leads, even if they do not book a call
- Copywriting for lead generation that initiates a conversation and converts leads into booked calls
- Nurturing email templates for Smith Creative Studios' clients to improve conversion rates and fulfillment
- Creation of persuasive sales copy that cannot be replicated by AI
Sales Strategy
- Implementation of a sales strategy to efficiently move leads through the process while building trust and credibility
- The sales process can sometimes be prolonged or too much emphasis is placed on individual leads
- Smith Creative Studios' expertise in building strong relationships with leads
- Development of a 7-day free trial program to keep leads engaged, informed, and interested
Client Acquisition System
- Templates for use before and after each stage of the sales strategy
Lead Generation Engine
- Strategic planning and analysis of current systems to establish an effective in-house lead generation channel in collaboration with Alice.
- Implementation of an efficient lead generation channel in-house with Alice's help.
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