Solidify their niche

• ​Before that, they had bounced from niche to niche, but now they focused their cold lead generation towards the CEO and Founders, rather than their companies.

Built a Prospecting Engine

• ​​Totally Brand It help Samantha set up and  build an in-house sustainable Email Lead Generation System, that consistently and constantly brings in new booked calls every week. 
• ​Hired and trained an Account Executive (VA) to take care of lead scraping, lead cleaning, CRM organization, email replies, email follow ups, post-call follow ups, and invoice sending.

Created a client acquisition machine

• Set up well-written, value-packed and well-timed confirmation and reminder emails to help increase close rates and decrease no show rates. 
• ​Reviewed sales script to ensure it matched the prospecting engine.

​CRM reorganization and reset

Growth Planning

• ​Took inventory of the entire agency, organization and everyones tasks.
• ​Got rid of any tasks that weren't proving to be useful. 
• ​Automating everyday tasks so no more time needed to be spend on them. 
• ​Optimized costs, as many of the tools and staff they had were either unnecessary or had a more cost effective alternative. 
• ​Set up systems, planned and filmed SOPs together to assign more responsibilities and tasks to Ten X PR's team. Freeing up Samantha's time. 
• ​Created a team leader within Ten X PR to lead staff members so Samantha could focus on scaling with Totally Brand It.

Follow ups and replies copywriting mastery

• ​The money’s in the follow ups. If you actually send the follow ups. Follow ups are easier to send if you lay out a system for them. And that’s what we did for Ten X PR as well as write the follow ups together with them. 
• ​Strategically wrote replies to resonate with their offer and their niche.

Quality of leads

​Using language that resonates with higher value leads, started attracting and closing better clients that were easier to work with and increased profit margins.